| Statistics |
Total online: 2 Guests: 2 Users: 0 |
|
Main » 2013 » April » 19 » hjgfhghfd166 Giuseppe Zanotti Lorenz Croc Wedge Sneakers
12:35 PM hjgfhghfd166 Giuseppe Zanotti Lorenz Croc Wedge Sneakers |
| For the major sports brands rely on discounts and low-cost digest inventory
practices, Wuhan University School of Journalism and Communication, Associate
Professor, Department of Advertising Xu Tongqian, believes that businesses take
low-cost sales to digest inventory, will make the unit price decline caused by
decreased revenue. The greater the potential risk is that continued price
declines, may result in the decline of the brand positioning. Xu said: Tongqian,
before and after the 2008 Beijing Olympic Games, the domestic sports brand in
the stage of rapid development, the major brands did not have full market
research enclosure shop. The one hand, the brand only goods wholesale to
dealers, not responsible for the sale of goods; major brands, on the other hand,
in the case of not fully investigate the market demand continues to expand
production capacity, leading to an oversupply. Long-term extensive expansion of
the result is excess supply, high inventory level and management level lag. With
the saturation of the market and the rising cost of upstream, the sporting goods
industry in China in 2012, into a trough. ???? Brand building is the key ????
How deep "closed shop boom" domestic sports brand should be out of the woods,
find a way out? Xu Qian that the Giuseppe
Zanotti Sandals E30098 001 same "closed shop boom. ", Is a manifestation of
the role of market regulation. The face of adversity, these brands next task is
to adjust to changes in the structure of the total demand and demand. ??? Giuseppe
Zanotti London Studded Leather Sneakers In White? Anta company vice
president, said Zhang Tao, now sportswear brand plight of just a precursor into
a mature industry. From flocked crazy money to most of the business to make
money, to most of the companies do not make money, then opt-out, is the the many
inevitable development path, home appliances, mobile phones and automobile
manufacturing are, so come over. " ?? Giuseppe
Zanotti Lorenz Croc Wedge Sneakers?? However, Zhang Tao admitted that in
2013 the situation is still grim, when it can not say usher in the industry
recovery. In this process, have to adapt to the brand of the situation will be
eliminated, and a good enough business to survive, will re-capture the market.
At the same time, Anta existing "brand + wholesale" model can not meet the
market demand, the future will be retail-oriented business model transformation,
to the value of single-store revenue growth from the pursuit of orders.
|
|
Views: 354 |
Added by: ghgfshg
| Rating: 0.0/0 |
|
|
|
