For the major sports brands rely on discounts and low-cost digest inventory practices, Wuhan University School of Journalism and Communication, Associate Professor, Department of Advertising Xu Tongqian, believes that businesses take low-cost sales to digest inventory, will make the unit price decline caused by decreased revenue. The greater the potential risk is that continued price declines, may result in the decline of the brand positioning. Xu said: Tongqian, before and after the 2008 Beijing Olympic Games, the domestic sports brand in the stage of rapid development, the major brands did not have full market research enclosure shop. The one hand, the brand only goods wholesale to dealers, not responsible for the sale of goods; major brands, on the other hand, in the case of not fully investigate the market demand continues to expand production capacity, leading to an oversupply. Long-term extensive expansion of the result is excess supply, high inventory level and manag ... Read more »