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Main » 2014 » January » 08 » USPs Parajumpers for eBay
12:50 PM USPs Parajumpers for eBay |
USPs for eBay How To Develop a USPWhat the hell is a USP? A USP or UBA is what
sets you apart from your competition.It's a short, meaningful, specific sentence
which answers the first question I'd ask if I came into your business to help
you out: Why should I buy from you?Now many people will immediately say "We have
the best service" or "Our burgers are better". But anyone could say those
things. They might be true, but they are not compelling reasons to choose your
business over any other one.What does it stand for? USP - Unique selling
proposition. A benefit unique to your business that is a reason for somebody to
come and buy from you. Or you can say UBA - Unique buying advantage. It's the
same thing, but some people prefer it because it is from the buyer's point of
view, it states an advantage the buyer gets, not a feature the seller has Parajumpers.And this is the way you should
be thinking when trying to sell anything. Don't go on about how many awards
you've won, what your qualifications are, there are times and places for that.
You need to start thinking from the customer's point of view, why should they
buy from you, not why you should sell to them. They will buy when they are ready
to buy, not when you are ready to make the sale.Some classic USPs include:
Dominos - Fresh hot pizza delivered in 30 minutes or it's free. Nothing about
having the best pizza, nothing about mama's recipe from the old country, just
delivered hot in half an hour. This USP took a dying pizza bar to a worldwide
chain.KFC's old one - 11 secret herbs and spices. People want to discover the
secrets, they want to have a bit of mystery in their lives, a magical way of
making food they like. "What are the secret herbs and spices?" "I don't know but
the chicken tastes great!" People want to leave the 'work' of getting together
all these different flavourings, and just get served something they like. And a
few years ago KFC dropped this USP, and went with vague, non-specific stuff like
'can't beat that taste'.So, what's all this got to do with eBay Peuterey outlet?Take a look around at
any eBay sellers and their listings. Let me know if you find a seller with a USP
because I've never seen one! There's your chance to develop a tool that will
carry you to higher sales. A USP is free, easy to duplicate and above all it
tells your prospects what's in it for them if they buy from you. And when you
tell the marketplace something, chances are that nobody else is telling them
anything!When people identify your business as one that states up front what's
in it for them, then that's a worry they don't have anymore, a barrier that has
been knocked down. It's not enough by itself, but you can't assume that people
know you guarantee same day delivery, or you offer a lifetime guarantee, or you
offer free email support for a year, or whatever.USPs work real well with
'skimmers', people who take a quick look at your listing and decide to buy or
not. We all talk about our guarantees and stuff in the test, but skimmers don't
read nearly enough for long enough to find that out.It's called 'dual readership
path'. You write your listing for the 'analytical' person, who reads every word,
and sums it all up, and you also write it for the skimmer. The skimmer will read
your big bold headline up the top with your USP, and he will only reluctantly
plod through body text if he has a specific worry.So develop your USP, put it in
everything you ever do, and you will have an advantage that nearly all eBay
sellers have no idea about.
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