USPs for eBay How To Develop a USPWhat the hell is a USP? A USP or UBA is what sets you apart from your competition.It's a short, meaningful, specific sentence which answers the first question I'd ask if I came into your business to help you out: Why should I buy from you?Now many people will immediately say "We have the best service" or "Our burgers are better". But anyone could say those things. They might be true, but they are not compelling reasons to choose your business over any other one.What does it stand for? USP - Unique selling proposition. A benefit unique to your business that is a reason for somebody to come and buy from you. Or you can say UBA - Unique buying advantage. It's the same thing, but some people prefer it because it is from the buyer's point of view, it states an advantage the buyer gets, not a feature the seller has Parajumpers.And this is the way you should be thinking when trying to sell anything. Don't go ... Read more »