How to Create Information Products that Fly off the Shelves by Clare Swindlehurst
Information products are brilliant because they allow people to create and sell content online with minimal overhead and production costs. The downside is that because customers have so much choice they are getting very picky about what they buy. If you want your information product to be a success then you need to understand a couple of simple rules, which I am about to reveal.

Most marketers have got it into their heads that in order to sell information products they need to write big weighty tomes. They believe that the more pages there are in an ebook the more they can charge for the product.

But the problem with that strategy is that consumers don't want to sift through 100 pages of information to find out how to do something. They also don't want to pay for 100 pages of information when all they really need is chapter 2.

Understanding this allows you to tap into ... Read more »